If you live on planet earth and are connected to the Internet, then chances are you’ve heard of the ALS Ice Bucket Challenge, a viral social media challenge created to help raise awareness of, and generate funding for, the advancement of a cure for Amyotrophic Lateral Sclerosis Disease, otherwise know as Lou Gehrig’s Disease. The challenge works by challenging (3) people to either donate $100 to ALS or record a video of themselves getting a bucket of ice water dumped on their heads and donating $10. Of course, most people opt to take the bucket on the head, and the $10 donation. The videos then typically get posted to Facebook, Twitter and other social media sites and the challenges continue to spread. The campaign has already raised over $50 million for ALS, a staggering figure and a wonderful success story.
I was recently challenged by my friend Ryan Ketterman, a photographer here in Ponte Vedra Beach (check out his work- it’s fantasic!). You’re supposed to act on these challenges within 24 hours. My mid-week work schedule made this difficult for me, but I finally got around to it this weekend. The challenge has actually been around for a couple of weeks and I feel like that wave has crested, you might say. So, while I wasn’t necessarily going to flood anyone’s feed with one more bucket post, I also wasn’t going to back down from the challenge, which I have to say was fun, COLD and hilarious! I know my daughters, who helped out, sure enjoyed it! Below is sequential documentary evidence of my completion of the challenge. Thanks Ryan!
For more information on ALS, please visit www.ALSA.org