Tag Archive for: Association of Surfing Professionals

Fantasysurfer 2014 Results – Top 1%

20 Dec
December 20, 2014
Fantasysurfer 2014 results

If Fantasysurfer awarded a combined Men’s/Women’s performance prize, I think I’d have a good shot at winning!

Fantasysurfer 2104 results- Men's

My Men’s team final results – Not bad!

Fantasysurfer 2104 Women's team results

My Fantasysurfer 2104 Women’s team results- even better!

Well, the 2014 Association of Professional Surfers’ 2014 World Championship Tour ended with the culmination of the Pipeline Masters in Hawaii, yesterday. The ASP crowned a new World Champion, Gabriel Medina- at age 20, the youngest world champion since Kelly Slater. Medina narrowly beat out Slater and Mick Fanning for the title, which would have been Kelly’s 12th. The best surfer to ever walk the earth may possibly retire, or not. At age 43, he still has the ability to win it all and it is only his interest level and motivation that will likely determine whether he comes back or not.

I completed another year of Surfer Magazine‘s Fantasysurfer.com competition (a fantasy surfing league where you have a $50,000,000 budget and select and manage a team of surfers), where the men’s side winner wins a trip to Hawaii. It’s a fun game. Just like all fantasy leagues, you need to know a great deal about all of the surfers, their abilities and tendencies, the breaks and what kinds of conditions each surfer performs best in, etc. I’ve cracked the top 50 in the men’s side previously, and had another good year this year.

On the men’s side, I came in 453rd this year out of 33, 907 teams- finishing in the top 1%! On the women’s side, I came in 250th out of 22,189 teams, also in the top 1%! Unfortunately, Surfer Magazine does not give out a prize for either the women’s side or for combined performance. If they did the latter, I think I’d have a great shot of winning the whole thing. Oh well, maybe one day they’ll at least let me fill in for Shea Lopez and/or Ross Williams to write for their Fantasysurfer.com blog!

The Real Winners of the World Title Race: The ASP and Pro Surfing Fans

23 Feb
February 23, 2014

Mick-Fanning-wins-2013-World-Title_Surf-Channel-Photo-Emily-Bates_7335

The real winners weren’t even in the water. Photo: The Surf Channel | Emily Bates

Cry all you want. Light up the net with rants, raves and conspiracy theories. Break down the heats, waves, drops, barrels, surfers, scores, could-have-beens, should-have beens and never-gonna-be’s. The contest is over. And while nerves were frayed, dreams shattered and emotions overflowed, one thing is clear – the winners of this year’s epic battle on the North Shore far outnumbered the losers. Kelly picked up his seventh Pipe Masters. John John nabbed his second Triple Crown, and Mick snatched his third World Title. All this, and the real winners weren’t even in the water. Rather, we were watching it unfold from the beach, the scaffolding, at home, at work, behind our computers, on our phones and through networks like Instagram, Twitter and Facebook. Congratulations ASP– you, ZoSea and fans of professional surfing everywhere won big. That. Was. Epic.

Regardless of whether you believe fill-in-the-blank was underscored or overscored (please choose one) by fill-in-the-blank points on his first, second or both (please choose one) wave(s), there are a few things I think we can all agree on.

a) The top surfers on the WCT are absolutely phenomenal. Pro-surfing snobs who still deride competitive surfing as uninspired, mechanical or lacking in any manner, spare us you indignation and spiritual self-righteousness. It’s you who are tired, repetitive and devoid of originality. No soul in pro surfing? Go learn to use the heat analyzer and watch Slater’s reaction after getting blown out of a menacing 10-point barrel against Parko in the semis. Watch him bravely trying to maintain his composure while speaking onstage prior to his heat with John John or Mick trying contain his own emotions after realizing he had earned the score to secure the World Title. Watch nearly any heat with surfers like Kelly, Mick, Julian, Gabriel or Adriano. Watch some old heats of Andy’s. Then shut up and stop trying to affix your definition of “soul” to everyone else. Thank God our souls are all unique.

b) The drama that unfolded on this year’s World Tour, from Bells to Cloudbreak to Tahiti and the weeks leading up to the Triple Crown rivaled any in professional sports. How much tension, how many storylines, how little margin for error in waves of beauty and consequence can we ask for? I think we got our money’s worth (and oh yeah, that’s right –I watched every contest online, for free!)

c) Mick may (rightfully) be 2013 World Champ, but Robert Kelly Slater is still the greatest surfer in the world. Right now. At age 41. Soon to be 42. How long can he continue to defy the laws of nature? Seriously? Had he won, I don’t think we’d ever really know. I think he would have retired. I’m a third-generation native of Florida and a die-hard Kelly fan. I wanted to see him win the World Title as much as anyone. But at the end of the day, I was stoked just to watch him put his full talents – his very soul – on display in the emotional way that he did following the loss of the title to Mick.  Selfishly, I’m thankful that his own competitive drive and pure love of surfing will bring him back for yet another year. It’s historic. It will never be duplicated. And each passing year only adds to that legacy.

(Disclosure: I feel for Yadin Nicol, but believe that his heat with Fanning was a true coin-toss. And, I don’t believe that Mick’s last minute wave against CJ was overscored. I do, however, believe that both of Hobgood waves were underscored, as has been the case with both CJ and Damien many times over the years, in my opinion. Perhaps that’s just my Florida bias. In any event, we can’t change history. And frankly, at this point, I’m not sure I’d want to.)

d) The ASP won BIG time, controversy be damned. Here’s the dirty little secret of subjective judging: it’s as compelling as it is maddening! It’s going to be extremely interesting to learn what the viewership numbers were online. I watched nearly the entire comp on my desktop, but had to leave my house for a different event prior to the final. There, at a holiday performance of the The Nutcracker, in which my daughter had a role, I had brief opportunity to steal away and catch a few minutes of the final on my cell phone. And there in the hallway, surprisingly, three other guys were doing the exact same thing, or otherwise asked for an update from me.

Now, with Kelly returning next season, the schedule enhanced yet again with the addition of Margaret River, and a contract with ESPN in hand, the ASP has a legitimate shot to get their plane in the air. They’ll need to take quick advantage, because they very likely dodged a bullet by Kelly not winning the title. Once he does decide to call it a career, there’s little doubt that it’s going to present a powerful vaccum for ZoSea, the parent company of the ASP, to work against. And, as great a champion as Mick may be, and as dynamic a surfer and promising a future world champ John John seems destined to be (or Julian or Medina), it’s going to take the kind of effort and infrastructure that ZoSea seems to be putting in place to keep the tour strong once Kelly calls it quits. But for this moment in time, in the weeks leading up to and during this historic North Shore season, ZoSea, the ASP and fans of pro surfing have all won. Call it a Triple Crown.

Not: The above article was originally created for and published on The Inertia, Surfing’s Definitive Online Community. To see full reaction and discussion of the article, click here.

ASP: Is Pro Surfing Really Dead?

26 Dec
December 26, 2011

ASP: Is Pro Surfing Really Dead?

After surrendering to a flood of questions surrounding its executive leadership, the drug-related death of one of its brightest stars, and an unrelenting wave of public criticism concerning everything from the scheduling of events to the scoring of competitors, the ASP announced today that it was ceasing operations, effectively shuttering the governing body of professional surfing. The announcement by ASP Executive Chairman Richard Grellman came just two weeks after former ASP CEO Brodie Carr resigned following a high-profile math error prematurely awarding this year’s ASP World Championship Title to surfer Kelly Slater and only days after releasing its 2012 events schedule which was to feature 12 contests at premier breaks around the world with $5,675,000 in prize money. The announcement sent sponsors scrambling to rethink their global marketing strategies and competitors to rethink their careers.

Thankfully…

None of this is true.

But what if it were? Would surfing really be better off?

Clearly, surfing as a professional sport faces unique challenges. It stands at the mercy of geography, weather conditions, powerful brands and an inherent assortment of independent-minded competitors and fans, all with their own strong opinions about what surfing should or should not be. It’s an enigma, and so is easy to knock. But that doesn’t mean that the ASP and competitive pro surfing are worthless. Or worse, as some critics argue– destructive. Indeed, they’ve helped many surfers enjoy great careers in a sport they love. They’ve also helped surf-related brands to thrive, producing even more of these same lifestyle opportunities. And, they’ve progressed the overall level of surfing. Many might argue that this last point isn’t true, but pro surfing provides the macro-structure for amateur surfing, which drives the advancement of our most talented youth. If there was no structured pro surfing, you’d likely lose a lot of that. The ASP also continues to modify its judging criteria to conform with advancement in the sport, quirks like the seemingly renewed emphasis on floaters and occasional questionable scoring, notwithstanding. The ASP and pro surfing have also long provided a generally stable platform for surfer skill rankings and credibility. Is the system perfect? Obviously not. Nothing in this world is. Can it “miss” on people like Dane, Jamie O’ Brien, Bobby Martinez or others? Sure. Which is not to say that some responsibility doesn’t fall back on those same surfers to perform within the existing infra-structure if they or their sponsors feel a need for validation (or prize money). Not all of them do…

That’s a matter of choice.

And choice is always good.

That’s why I’m thankful for the ASP and the sponsors who support them. If you don’t like professional competitive surfing, don’t attend their events. Don’t watch them online. Don’t buy their sponsors’ products.

Take your board and go home.

Just to be clear – I’m speaking from the perspective of a life-long surfer, traveler and pro surfing fan (currently ranked 58th in Fantasysurfer). I’m also a marketing professional (but outside of the action sports industry, and California). But honestly– I am amazed at the voracity of the criticism leveled at the ASP and its institutional sponsors, when all of them have worked extremely hard over many years to advance our sport.

Most of the same people who rip the ASP also knock the surf mega-brands (Quik, Billabong, Rip Curl, etc.) as “soul-less”, but I think that’s lame. Those companies were started by people who were passionate about surfing. They loved it so much, they wanted to build their lives around it and they made that happen. Then, they created more opportunities for so many others to do the same thing, not to mention carrying the load when it came to promoting the sport, sharing it with the “outside” world and helping bring more of it to us through a variety of marketing and media channels.

Some decry the the mega-brands’ burgeoning relationships with China. It is no surprise that their eyes are fixed upon China due to the sheer size of markets there and the fact that China already has a vibrant youth action sports subculture. That is simply the nature of globalization, an inherent byproduct of advances in transportation and (especially) communications technology over the past 20 years. It does no good to stick your head in the sand to try and ignore it. Look at a well-regarded core action sports brand like Camp Woodward. Rest assured, they raked in a chunk o’ change taking their brand to China. And make no mistake- that wasn’t even about straightforward consumerism on China’s part, but rather the Chinese government’s ultimate goal of having the proper training facilities in place to soon begin dominating us in Olympic skateboarding and BMX! The flip side? At least the flow of goods is running from west to east for a change and perhaps as we export more western culture, an unquenchable thirst for freedom and independence will come in the box.

As for the exploitation of surfing in China– as some have noted, Kelly’s wavepool seems the perfect match. We can’t afford it. China can. And while I know better than to bet against Kelly getting his pool built somewhere, I have to confess that even the one he describes would not be that interesting to me. I should clarify that it sounds like it would be great fun to ride, just not interesting in terms of watching contests. Mechanical waves. Talk about “soul-less.” I strongly believe that the unpredictability and varying conditions of Mother Nature is a vital characteristic of what makes the current ASP world tour events so compelling and that wave selection is an integral part of a surfer’s skill set. That’s why I believe thinking about future contests in terms of wavepools will always be lacking (which is not to say that it won’t be successful, or shouldn’t be). And so we circle back to pro-surfing’s numerous core challenges. Surf in a wave pool and you increase accessibility; likely improve judging; provide viable platforms for Olympic inclusion and more affordable network broadcasts; paving the way for broader audiences and increased advertising revenue.

But you neuter its soul…

At least, in my own opinion.

Which brings us back to choice.

CHOICE is always good.

Always…

So, for those of us who appreciate the ASP and pro surfing as it exists currently – what can be done to make it even better?

I think you begin solving problems of these kinds with no-holds barred idea-fests– where no idea is a bad idea. I’ll start with a couple of softballs:

Yes, drug test the athletes. Build credibility and acceptability. The death of one of the sports icons not far removed from his prime, makes this a no-brainer.

Stop giving the cold shoulder to non-traditional brands like Nike. If they can bring more people (and money) to the party, then by God, welcome them in! If Quik, Billabong, Rip Curl and Red Bull can’t fund MAJOR NETWORK BROADCASTS by themselves, then find corporations that can. The way action sports continues to grow, certainly most major brands even remotely trying to target youth have, or are creating divisions exclusively for it. And what kind of elitists are we to say who is, or isn’t cool enough to surf?

ASP: Take control of your media rights and get the events on MAJOR NETWORK TELEVISION. The ASP’s new media offerings are uneven (per event sponsor), but improving rapidily. The heat analyzers are brilliant. And certainly, distribution via the web has massive reach potential. However, online media, despite its propensity for complete, accurate measurement isn’t highly valued (everything on the web should be “free”, remember?)- not like network television broadcasts which ultimately bankroll organizations like the NFL, NBA, PGA, MLB, etc. And contrary to popular belief, kids are not abandoning TV for new media. They watch TV more than ever, up to 3.5 hours per day. Perhaps, when our televisions and our computers finally become one (Apple and Google may argue this has already happened, but many problems still exist), then the ASP will be in a great position to leverage it further. But network television has, and will continue to be king.

How to sell the major networks given the production expense, unpredictability of conditions and no assurances that anyone further than 50 miles from any coastline will care? How about simply identifying a world-class salesperson and media rights negotiator and incentivizing them with a minimum threshold and unsparing commission structure. I mean come on– Are you telling me that you couldn’t show anyone -and I mean anyone- the slabs that I saw during Chopes this year on an off day, and dare them to not be compelled? Can you imagine watching that contest on a 50″ HDTV? Live? Heck, even if it wasn’t live! And you don’t need to show the whole contest- just highlights and the finals. Even a fully pre-produced, creatively edited special, set to popular music. Then, jack the prices up and sell that #$%!. And if Quik / Billa / Rip Curl can’t afford it, don’t assume that just because they won’t swallow it, that no-one else will. Go over their heads. Bring in Ford, McDonald’s, Apple and Target. Better yet– get all of them. And if you can’t sell events like Brazil, then can those and replace them with Mavericks. Or more Hawaii. OrShipsterns! (How insane would that be?!) The ASP generally seems to have done a terrific job with pulling together a dream tour. They just haven’t done a good job of selling their dream.

Other thoughts:

Perhaps the ASP should invest in establishing its own network or production company.

If it can’t afford to regain control of all events immediately, take a stepping stone approach and begin taking back control of one event at a time, starting with the most compelling.

Finally, for the ASP and every corporate sponsor it is connected with: GIVE BACK. You want to connect with today’s disenfranchised youth (and all the rest of us)? Show them you care by making it a point to DO GOOD in the all the areas of the world where you play. There is a fundamental cultural shift underway in reaction to a world that has been broken by greed run amuk. That doesn’t mean that capitalism is bad, that all corporations are sinister or that the ASP sucks. Only that the entire world could use a little more selflessness. Corporations have it in their power to affect serious change in the world, while inspiring an army of brand loyalists. Critical is approaching charity earnestly and creatively and in a way careful not to suggest self-appointed elites pushing Marxism as “progressive”. When you approach anything in life with this mindset, you will always enjoy success. Eastern religions call it “Karma”. Abrahamic religions (Christianity, Judaism) call it “God’s Will” or “Cause and Effect”. Bob Marley simply said, “What goes ’round, comes ’round.”

I’d like to see the ASP and competitive pro surfing come ’round.

I’m a FAN, and I’d like to continue to have that CHOICE.

Author’s Note: This is my latest piece for The Inertia, the highly-popular action sports website billed as, “The Planet’s Largest Network of Thinking Surfers” To see the response and full discussion of the article, please visit: http://www.theinertia.com/author/tim-hamby/

 

 

 

 

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