I love this video. It has had about 50,000,000 views since coming out a year or two ago, but deserves another 300,000,000 in my opinion. As the father of two strong young girls who have been brought up to think for themselves, and to understand that their strength, worth and value does not come from anyone else around them, but by God alone, I appreciate this beautiful social experiment and all the things it says about girls, our culture, the innocence of youth and the power of positive self-image.
As a marketer, I believe that developing a compelling campaign for a personal hygiene product like Always might be considered a challenge by most. But that’s exactly what the creative team succeeded in doing here in a way that is memorable, supports the brand’s values and connects emotionally. In fact, I’d say that that this campaign transcends great creative. It is a truly profound, revealing and inspiring work of art.