Welcome to my new personal blog. It’s actually one of two I write and am attempting to maintain. The other is “Make Belief”. It’s the official blog of Renaissance Creative. Renaissance is an integrated marketing, brand development and public relations firm I founded 15-years ago and serve as President and Co-Creative Director for today.
Lately, I’ve been getting a lot of help on the RC blog from Ben LaMothe, Online Marketing and Social Media Strategist at RC. Since Ben is holding things down over at Make Belief, I figured I’d go ahead do something I’ve been desiring to do for quite a while, which is to start a separate blog that would allow me to write about more personal interests. While some of the posts I write at RC are representative of my personal interests and may be cross-posted here occasionally, for the most part I try to keep those relevant to businesses, brands and industry peers who (I assume), are primarily interested in things like marketing, design, branding & advertising strategies, consumer trends, social media, etc.
I love what I do for a living, but more than that, I just love living– which also includes surfing, music, art, family, friends, God, politics and traveling, among other things. So, hopefully you’ll find this blog interesting as well. I’m curious to see what shape it takes myself- where the content goes, to see if my personal “voice” is different from my “professional” one. I may begin by reposting a couple of my favorite past entries from the Make Belief blog- the ones that have held more significant meaning to me and not the “10 Best Free or Low Cost Online Marketing Strategies” kind (although lots of people actually wrote to say “Thanks” for writing that one! ; )).
But honestly, those “How to” pieces suck the life out of me. The internet is rife with similar information and at the very least, life’s too short to spend much time churning out more of the same after 6pm.