Birthright by Sean Mullens

 

One man’s struggle to transcend. 

This humble film is about a friend of Sean Mullens’ named Michael and his daily ritual to find his natural self through surfing.

Directed by Sean Mullens
Cinematography by Sean Mullens

Music by The Album Leaf – Into the Blue Again – Broken Arrow
Sub Pop Records 2006

Coolest Coastal Halloween Costume: Jellyfish

The reviews have been completed.

The results are in.

And we have a (slam-dunk) winner.

After scouring every obscure website and hipster blog in the webishphere, I only had to look down the street to find the coolest Halloween costume– not just this year– but possibly, ever:

Jellyfish.

Straight from the creative imagination of LeAna Kimball, wife of my good friend Jake, LeAna is this year’s Grand Prize Winner and will recieve the balance of my kids’ Halloween candy that I still haven’t been able to polish off. I think there’s even a few Snickers left!

LeAna is the author of A Small Snippet, a rockin’ Mommy blog. In the course of doing marketing research for past clients, I’ve actually visited quite a few mommy blogs and LeAna’s is one of the best I’ve seen. Whatever you’re looking for- from parenting advice, to photography tips, creative crafting, cooking and costuming– you’ll find it there. 

The last time I visited LeAna and Jake’s home, I think she was using one hand to tend to a sick child and another restoring a piece of antique furniture. I believe that if she wasn’t a full-time mom, she’d probably be the CEO of a Fortune 500 company like IDEO. I know she’d give Martha Stewart a good run for her money. And she’s a lot nicer.

Awesome job, LeAna– Congratulations!

P.S. Lest we forget, here is a beautiful video (Jellies – RED EPIC Style) by stillmotion on Vimeo shot at the Shedd Aquarium in Chicago showing you the real things! So beautiful. Thank you to Tory Strange and the gang at the Surf Station in St. Augustine for the find. Their blog is always a go-to resource for interesting surf-related content of all kinds.

 

Kurtis Loftus Breaks Surf Marathon World Record for Breast Cancer

WOW- he did it!

Local Jax Beach surfer and design professional Kurtis Loftus surfed for 31 hours, 16 minutes and 35 seconds this week, breaking the world record for longest surf session. Kurtis was surfing to raise money for 26.2 With Donna, The National Marathon to Finish Breast Cancer, a hugely successful foundation established by beloved local newscaster Donna Deegan, who battled the disease herself.

As I noted in my post a week or so ago, I was fired up to be able to assist Kurtis in his attempt. After a hectic week in which the schedule was moved several times to coordinate with the most favorable weather/surf conditions (hard to do here in late October), the event was launched on Wednesday the 26th at 1:00 pm, ending at about 8:15 pm on Thursday the 27th.

Kurtis needed a minimum of 16 certified witnesses to verify and document his effort, as well as support and encouragement in the water. I was stoked to be able to do both, surfing with Kurtis from 9:00 pm – 1:30 am on Wednesday night and Thursday morning. As Kurtis notes in this article, surfing at night was extremely difficult. There was no moon at all and only minimal lighting that the local Jax Beach Lifeguard Station had set up (Shout-outs to them- those were “lifesavers”!)

I can state that after 4.5 straight hours of surfing, I just don’t know how Kurtis pulled fully 7x that amount. It was superhuman. Check out his knarly “zombie hands” in this post-event celebration when we gave him a champagne bath. I understand he slept for 7 hours afterwards, then was right back at it, alert and smiling at his desk in his office. Incredible.

Kurtis Loftus Breaks Surf Marathon World Record for Breast Cancer

 

Surfing during the night was an interesting experience. It was extremely difficult to see and the waves would get right up on you before you knew it. I’m a shortboarder, but brought a longboard to sit up as high as possible out of the water and have a lot of board beneath me in the event of unwelcomed sealife. Gnerally, conditions were very peaceful. The surf was about 1-2 ft., maybe a little bigger than that on sets and the water warm in a fullsuit. During the evening, I saw three good-sized dorsal fins (at various times) in the nearby area, but I believe all of them were dolphins. One was questionable, but I wasn’t going to be the one to disrupt the attempt in any way. There were also 4-5 guys in the water at most times, so I figured my odds were good.

One of the things that I loved about Kurtis’ attempt is that for him, this really wasn’t about a world record, but rather about genuinely trying to raise money for a cause he is truly passionate about. Kurtis loves to help people, loves surfing and very clearly loves challenges. He’s also got a lot of faith in Jesus Christ and I love all those things about him, because I relate to all of them.

Coincidentally, tonight, just one day following Kurtis’ successful finish, my wife, Gretchen and I went to drop off a meal to David and Ann Smith, friends of ours from church. Ann used to oversee our children’s ministry and has been undergoing chemotherapy for several months for breast cancer.

While we were there, we asked her if she had heard about Kurtis and/or Marathonsurfer.com. Of course, they had. She also immediately went on to share how much help Donna Deegan’s foundation had been to her and David, providing significant financial assistance for treatment, that without, might have resulted in financial calamity, or worse. And just that quick, we had a clear affirmation about the tangible importance of Donna’s foundation; why Kurtis did what he did; and why it is important for all of us to look for similar opportunities to use our own passions, imaginations and energies to help others. You may not break a world record, but you can change the world around you and make it a better place for all of us.

Postcript: I think it also important to note the very critical role of Kurtis’ wife, Margaret. In all the various press I’ve seen, I think I saw one article that mentioned her presence. Like Kurtis, Margaret stayed awake for the full 31+ hours. I was out there for the kickoff; checking in and out of my own time slot; and at the end; and I don’t think I ever saw Margaret sitting down one time.

Not once.

This was possibly even more callenging than being out in the lineup, where you are buoyed by adrenaline and much less succeptible to the temptation to just lie down, or to just go home and take a short nap.

Margaret also spearheaded the pre- and post-event coordination of scheduling and paperwork, of which there was more than you could imagine. I don’t believe that people accomplish feats of these sorts without extraordinary support from those closest to them- the kind of support that comes from relationships like the one Kurtis and Margaret, now well into their second decade of marriage, seem to enjoy. I know I have always blessed with a similar force (my wife, Gretchen) behind me who has always been there for every big and small effort I’ve ever seen fit to pursue, working as hard as she can to lift me up and help me achieve my goals. As I am sure Kurtis will relate, it is almost an unfair advantage. Hopefully Guinness will overlook Margaret, too. ; )

 

Author’s Note: This is my latest piece for The Inertia, a leading-edge highly-popular action sports website based out of California billed as, “The Planet’s Largest Network of Thinking Surfers” To see the response and full discussion of the article, please visit: http://www.theinertia.com/author/tim-hamby/

 

 

 

Marathonsurfer Guinness World Record Surf Attempt

Marathonsurfer Guinness World Record Surf Attempt

I am extremely excited to be helping local surfer and professional colleague, Kurtis Loftus with his Guinness Book of World Records attempt for the longest continuous surf session over 26+ hours, raising money for Donna Deegan’s Foundation for Breast Cancer awareness, this Tueday, October 25th and Wednesday the 26th at the Jacksonville Beach Pier. (Pleas note: He has moved up the event date to coincide with optimal surf consitions).

I’ll be an official eyewitness for Kurtis, a passionate surfer, artist, designer, marketing strategist and civic-minded wildman, paddling out with him from 9 pm – 12 am on the 25th, then again from 6 am to 9 am on the 26th.

The current world record was set in Huntington Beach, CA and you can read more about it on Kurtis’ Marathonsurfer website. This is also where you can donate to the cause, which I hope you do.

Kurtis is trying to raise $10,000 and is putting his health and safety on the line to do so. He will be physically and mentally tested in extreme ways. If you are unable to contribute from your wallet, please simply consider contributing from your heart, by sending words of encouragement through the website and keeping him in your prayers.

Movin’ on.

Keep Thinking Forward

So what’s it like to wind down a company that you founded and invested 15 years of your life in? A lot of people have been asking this question and inquiring “What’s next?” for me, since I decided to close Renaissance Creative two weeks ago.

 

Let me tackle the first question, first.

 

It hurts. 

 

It is a physical (logistical) and emotional challenge. My brain hurts. My body hurts. Imagine breaking down an 8,000 square foot office- the furniture; displays; computers; file cabinets; the stuff in the file cabinets; actually paying attention to the stuff in the file cabinets to see if it needed to be saved, tossed or shredded; backing up and storing digital files; listing and selling things on Craigslist; all, while still working with clients transitioning their accounts to those who will be carrying on.

 

Oh– and saying “goodbye” to good friends. 

 

Great people. People overflowing with talent, intelligence and character who are like family to me, who helped create something meaningful that wasn’t able to survive the crushing weight of its own good fortune and growth, ultimately falling victim to the bursting of the real estate bubble, to which we were so vulnerable based upon our strong focus in the sector prior to 2007. 

 

Needless to say, there were a few tears, but in the end, more laughs and great memories.

 

Some interesting tidbits about the “final countdown”:

 

  • We began moving over a 2-week period, a little bit each day.
  • I worked hands-on in the middle of it, just as I always have in the professional work of our agency.
  • I’m guessing I must have literally filled at least (4) large dumpsters with ancient paper records, samples, etc. I was definitely feeling like a tree-killer. Thank God the world continues to go digital.
  • We had (5) super-sized boxes filled with nothing but awards. You know the saying, “You can’t take it with you”? I get it now. At the end of the day, what purpose do they serve? I almost tossed them, but considered it thoughtfully and decided that if my Partner and some of our former Team Members can carry on successfully with reduced overhead, they may wish to have them available in the future. Worst case– my daughters open the boxes one day in the future and think, “Damn- Dad was pretty good!”. And, then they can throw them away.
  • “Final Friday” was difficult. A lot of work, with a final lunch of pizza, beer and story-telling… and some more hugs and tears.
  • The actual move occurred over the weekend- a full 12-hr. Saturday. 
  • To add insult to injury, that same afternoon amidst the move, Maria Coppola stole my Foursquare Mayorship to the incredibly obscure (but extremely good) Ling’s Alterations in Sawgrass Village! How did she even know it was there, let alone think to check in?!! Hey, thanks Maria! : )
  • And the day following the move? Well– now half this $%#’s in my house!

 

So, I’m slowly getting things organized here at home and beginning to take some time to reflect on what might be next for myself and my family. And I’m starting to get excited about that.

 

As difficult as this whole thing has been, I can’t repress my own inner desire to get on with something new– to throw my broad experience and passion for marketing into new challenges and see what’s next. I think it was Walt Disney who said, “We keep moving forward, opening new doors and doing new things because we’re curious. And curiosity keeps leading us down new paths.”

 

I’m curious, too.

 

Fantasysurfer – Closing in on the Grand Prize… Again!

Fantasysurfer - Closing in on the Grand Prize... Again!Remember last year when I came oh-so-close to winning the Grand Prize in Surfer Magazine’s fantasysurfer.com contest? I battled my way all the way up to 195th place out of 16,866 players across the globe! As it ended up, Johnny Correll, a surfer and IT administrator from VA Beach won last year’s Grand Prize trip to Indo. He even checked into my blog afterwards to let me know that “Indo was epic!”

#@%^%!

Well, the last thing I wrote in that post was: “Have fun in Indo, Johnny. The next round of fantasysurfer starts in 60 days, and I intend to win it.”

So, here we are (9) months later, heading down the homestretch of the ASP World Tour. I’m proud to report that after the completion of (8) of (11) scheduled tour events this year (only three remaining), I have improved my position even further in this year’s competition, and am currently in 77th place out of 14,436 active traders! Oh, and my team is loaded for the final three events…

Where are you now Johnny?!! ; ))))

Keep Thinking Forward

Keep Thinking Forward

Dear Clients, Friends and Business Partners,

I am writing you today to deliver some sad and unfortunate news. After 15 years in business, my wife Gretchen and I have made a decision to close our firm, Renaissance Creative.

 As most of you are aware, prior to 2007, our business was primarily residential and resort real-estate focused with 27 employees doing about $5 million / yr. annually. Indeed, during this time period, we were named one of the city’s “50 Fastest Growing Companies” five times by the Jacksonville Business Journal in 2002; 2004; 2005; 2006; 2007,  as well as one of Jacksonville’s “Best Places to Work” in 2007.

The sudden collapse of the real estate market was a significant shock to our system that required painful downsizing coupled with a complete, capital-intensive diversification of our client base. And while  we had made substantial progress and continued to grow on these fronts, unfortunately, after giving it our most sincere best efforts, the fixed overhead associated with our now-8 member team, combined with the continuing challenges of the larger economy, left us with little alternative.

We have been blessed to have had an extremely talented group of creative professionals here for all of these past 15 years and you should be aware that our still highly capable core team, led by partner, Ed Bondi, will be continuing to service accounts, operating as a consortium. Call it Renaissance 2.0. It is our expectation that they will be able to continue successfully in a new and more efficient operating structure, and I would encourage you to please continue to support them with your business, and referring them to your friends and associates. During the months to come, you will continue to be able to contact them (and me) via their current RC emails, as well as via their personal contact numbers.

Together, with the help of all of you- our valued clients, friends and business partners, we have produced an extraordinary volume of memorable work that we will forever be proud of. It is disheartening to see businesses like ours everywhere struggle in this difficult, stubborn economy, but I am certain that “American Exceptionalism” will continue to prevail, and that things will eventually improve for all of us.

Just as our team is doing, Gretchen and I move forward not only with sadness, but also with an inherent optimism, drive and excitement that cannot be extinguished to meet all challenges in front of us, and seek new opportunities as well. We have long put 100% of our faith in Jesus Christ, operated by His will and on His timeline. Choosing to do so has never failed us; just the opposite. We have always been, are and will continue to be richly blessed! We are grateful for these blessings, to which all of you have for so long, contributed. We thank you from the bottom of our hearts.

Sincerely,

Tim Hamby
President / Co-Creative Director

 

 

 

Unconditional Love

Unconditional Love

This is a shot of me and my two daughters, Kendall & Kaelyn, taken by my wife, Gretchen, while on a visit to Playa Avellanas in Costa Rica, in 2007. I’ve used this image as my Twitter background for over two years, but may change it soon to something more corporate. I’ve always loved this image, though. What’s so great about it is simply the emotion/love that’s communicated. I could theoretically fall on every single wave I attempted to ride and my girls would still come running to greet me at the water’s edge like I’m Kelly Slater emerging from a victorious World Championship heat! There’s no greater feeling!

RIP Steve Jobs

RIP Steve Jobs

My deepest condolences to Steve Job’s family, friends and colleagues.

He made our work easier, better and more efficient.

He made our play more fun.

It is incredible to consider how influential he was in the areas of technology and design. 

It is heartbreaking to imagine where he might have taken us.

He leaves behind a legacy few will ever be able to match.

Good Design. Good Business. From Competitive Advantage to Survival Tool for the New Economy

Screen shot 2014-05-27 at 10.54.22 PM

I hear a lot of people today talk about “design process” and how it is being applied more frequently to more areas of business. I’ve had the luxury of working around some great designers for a long time and have long understood the benefits of “design thinking”. To follow is a piece I wrote for Jacksonville Magazine back in late 2008 that is more relevant than ever, so I thought I’d repost it.

Recently, while driving to work and listening to automotive executives getting scorched by Congress on satellite radio, I found myself shaking my head in astonishment at these embattled CEO’s. Like many, it wasn’t the “spectacle” of their treatment that shocked me, but the way these top-level leaders seemed plaintively disconnected with us ordinary folk-aka, their customers.

 While there are no doubt many forces- economic, political and otherwise which have contributed to their troubles, at the root of it all seems to be a gaping hole in their understanding of the consumers who use their products. They’re not connected to us. We’re not connected to their brands. And that’s what I’d call, a “design problem”.

I’m not referencing the lack of aesthetic refinement of any particular American make or model. Perhaps to the surprise of some, great design isn’t just about looks or style. Nor is it an issue related specifically to engineering, price, performance or service following the sale. Rather, it’s about the cumulative nature of all of these qualities and how a company’s products and services make their customers “feel” over time.

Great design emerges from a specific kind of organizational “culture”. It is guided by a commitment to understanding your customers (and your “brand advocates”, including your internal team and supply chain), on a human level, so that you can connect with them there emotionally. It’s a problem-solving process that can be utilized in every facet of your business. And in today’s world, it is fast becoming not only a powerful competitive advantage for those all-too-familiar companies that clearly “get it” (Apple, Target, BMW), but a survival tool for those hoping to compete in a tumultuous new economy — a world where companies are increasingly being forced to choose between operating as standardized commodities, or class leaders. I’d theorize that the fact that American automakers occupy neither space distinctly or consistently is a potential source of their problems.

So, how can we utilize the power of design to its full potential in our businesses? A great way to start is simply understanding what design is and the methodology behind it. And don’t worry– you don’t have to be Steve Jobs or Michael Graves to do this.

While design was one of my responsibilities years ago, it rarely rose above my roles as a writer, marketer, strategist and generalist. But, I’ve had the pleasure of working alongside some great ones for many years, and so have come to understand their processes well. Whether you’re talking about industrial, environmental, graphic, interactive or experiential design or whether you’re referencing product development, marketing, branding or organizational attributes, the methodology remains wonderfully, consistently effective.

It is a process based on inquisition; exploration; anticipation; innovation and continual trial and refinement. It is focused obsessively on user-experience (i.e. What’s in it for the customer?). It’s about fostering positive emotional connections with users by focusing on the most sublime details (this is where professional designers are worth their weight in gold and where brands — some knowingly, some unwittingly — often make that choice between invariable “commodity” or “class leader”). Oh yes, and be forewarned: The design “process” never, ever “ends”, because time inherently presents us with new sets of problems to anticipate and resolve.

Many people fail to recognize design as this type of a problem-solving “tool”. They understand it only as one recent prospective client did, when in the course of attempting to pay our firm a compliment, noted our reputation as a creative agency, and said that we are great at making things, “pretty”.

“Pretty”?!! Please!!! Design isn’t about being “pretty”, “good-looking” or even “kinda cute”. Design is about criteria-based problem-solving. And only when a project’s criteria calls for “pretty”, will it be designed in such a way because form follows function.

This is where much public understanding of design tends to get lost.

You see, design is not art. Art is subjective, based on an artist’s personal expression. Design is objective, based on well-organized performance criteria.

Good design is not influenced by the designer’s personal feelings and is only beautiful when it works beautifully — when it effectively achieves what it is designed to achieve.

My iPod is a work of art. But, it works because it can hold a thousand songs in a smooth, elegant case about the size of a book of matches. Same thing with my iPhone. It’s sleek and beautiful and it’s a working computer that’s thinner than my wallet! These things make me feel good about my purchases of them, good about the Apple brand and thus more likely to purchase the next new gizmo Apple puts in front of me.

I trust the company because they provided me with great products and services that have translated into positive memorable experiences, over time. They’ve elevated their brand for me, to the point where I not only use their products loyally, I’ll pay more to get them, because I recognize the value they extend over the long run through the quality of their design. So often, so many companies waste so much money throwing more media dollars after bad brands, when they could have dedicated their budgets to creating stronger brands that require less marketing across the life of their products!

This is not say that good design has to cost more. Just look at Target. They’ve created a design-driven company, whose entire business model is, “great design for less!” Same with IKEA. Their commitment to design runs throughout their products, retail spaces, marketing efforts and no doubt, their entire internal structure.

Meanwhile, American automakers seem confused. They don’t understand their customers and they’ve admitted it. They say they can’t figure out if we want better gas mileage and lower prices; or more room and greater safety for ourselves, and our families.

Hey, how about both?!

If Steve Jobs can cram 1,000 songs into a gorgeous matchbook; if Target can give us haute couture for $19.99, then we know it can be accomplished! And if you want to make sure your brands transcend the competition in lasting, meaningful ways by connecting with us on an emotional, human level —– then by all means, leave the jets parked on your day trips.

Ultimately, not every company has to be a BMW, UPS, Apple, Starbucks, Disney, Samsung or any other of the many organizations that understand “design culture” and employ it throughout every aspect of their businesses. You can choose to utilize design methodology to attack any individual problem and integrate it to whatever level your personal business philosophy begets – or your customers demand.

Regardless of how you use it, here are some handy tips to help keep you “thinking” like a designer:
1. Define the problem: Gather all the criteria by gathering all the stakeholders. Design is a collaborative process. The more brains you involve in problem-solving, the more effective your solutions can potentially be, though someone should always clearly lead.
2. Put yourself in the place of your customer: It seems so obvious, yet is so easy to forget. You’ve got to intently focus on the user, at all times.
3. Inquire: Ask these important questions: What’s in it for the customer? What are their desires / needs / fears? How can I address these wants / needs or anxieties and foster positive emotional connections with users by answering these concerns? How do my products and services make people feel? How can I connect with them on a human level? (Hint: Use your gut).
4. Anticipate and Innovate: As we are fond of saying at Renaissance, “Think forward”. Anticipate change. Study consumer, cultural, media and technological trends and consider how your product or service might intersect with these shifts down the road.
5. No idea is a bad idea: Everyone has a creative gene, from the Creative Director right down to the mail room. Never be overly critical or dismissive of a new approach. Consider all ideas thoughtfully and respectfully.
6. Never be satisfied: Test your ideas, measure their results and never stop refining.
7. When in doubt, consult a professional.

If you elect not to integrate the principles of design into your organizational culture, it doesn’t mean that you’ll end up sweating in front of a microphone, getting flogged by an elected official. But if you do, I promise that your customers (and your people), will notice. They’ll feel that you care. They’ll stick by your class-leading company in up or down economies. And when they shake their heads, it won’t be because you are so woefully disconnected, but because you are so consistently, astonishingly good.

 

 

Thinking Forward: The Importance of Innovation & Anticipation

Thinking Forward: The Importance of Innovation & Anticipation

A while back, as part of a theological study I was involved in with my church (Blueprint for Life, co-authored by Michael Kendrick and Ben Ortlip), I came across a terrific illustration of the importance of “thinking forward”. The study utilized a short historical essay on the WWII-era Pomeranian Calvary Brigade of the Polish army to highlight the relative value of time when taken in consideration of planning only for “today”, vs. planning for “eternity”.

The story applies beautifully to all of those who become too comfortable with any aspect of life; not anticipating change and innovation, nor planning appropriately for the future.

As a professional marketing strategist and one whose job has always been intimately connected to an evolving landscape of consumer, cultural and technological trends, I have long believed in this principle with great conviction. It’s how I have always tried to encourage people to think about their products and services, and the mindset I’ve urged them to apply to all areas of their businesses. Because failing to do so can have serious consequences, as Kendrick and Orthlip’s history lesson shows:

“Colonel Mastalerz was one of the most prestigious men in all of Europe- a decorated soldier and leader of the Pomeranian Calvary Brigade. As head of the 18th Lancer division, he was in charge of defending the Pomeranian Corridor. Built around the strength of its 84 infantry regiments, the Polish military had reigned supreme for two decades, turning back numerous assaults and defending their borders victoriously.

Tactically, they were superior. Their training and horsemanship were unsurpassed. Their determination and bravery had earned them an international reputation as one of the fiercest fighting units the world over. But on the morning of September 1, 1939, even Col. Mastalerz knew that Poland’s string of victories was about to end.

The horses of the Polish calvary grew skittish and reared up restlessly. A deep rumbling sound shook the earth, growing louder by the minute. In the distance, Mastalerz could hear the sound of trees cracking and falling to the ground. Through the morning mist, the 2nd and 20th Motorized Divisions of the Third Reich made their way toward Masterlerz and the small hamlet of Krojanty. The invasion of Poland had begun.

In the hours that followed, Polish soldiers on horseback fought a war of attrition against a German unit of tanks and armored cars. It was one of history’s great juxtapositions. The unthinkable was happening. It was a contrast equal to the Wright Brothers observing a space shuttle launch, or Alexander Graham Bell witnessing an Internet Videoconference. Residents from two different worlds met in an iconic exchange of ideologies, as one bygone era surrendered indefensibly to the next. Time and technology had marched by unnoticed. And that changed everything.”

Just like the Polish army, we as marketers must continue our push to evolve. Enduring success will be enjoyed not by those looking to leverage the tried and true, nor those satisfied with remaining in lockstep with their peers; but rather, by those willing and committed to thinking forward and considering: What’s next? How can I do this differently? How can it be improved? What changes can I anticipate (cultural, media, technological)? How can I leverage these trends?

Our industry today (integrated marketing, advertising, public relations and brand communications) is characterized by profound change– extreme shifts in technology and fragmentation of media, all occurring at unbelievable speed. Is there really any question that the ways we deliver messages must always continue to evolve?

As the Pomeranian Calvary Brigade proved, if you’re not committed to the process and looking far enough ahead, you’ll one day find yourself at the unwelcome crossroads of time and technology; of the past and the future; of foresight and hindsight. And you’ll have no choice but to surrender to those who eyes were fixed on a point on the horizon, much farther than your own.

As Kendrick and Ortlip so eloquently put it, “the advance of time has a great way of correcting nearsightedness”.

Note: The Blueprint for Life Study from which the story of the Pomeranian Calvary is referenced, is a truly enlightening (and exceptionally well-developed and designed), multi-media resource that takes valuable, secular-styled lessons for intentional living and goal-setting and applies them to Christian principles. I highly recommend this $59 study for groups or individuals. You’ll find many more brilliant illustrations you can apply to every area of your life. www.blueprintforlife.com.

 

Effective Marketing and Design: Why Collaboration Needs to Be Standard

Effective Marketing and Design: Why Collaboration Needs to Be Standard

 I recently came across an interesting discussion on Linkedin regarding effective graphic design. The original post was called, “Creating a Graphic Design Piece that Sells”. It was written by a person who was promoting a direct marketing firm. The article stated, “Here’s what all great pieces have in common: Use one dominant element per page; minimize typeface variety; utilize white space; use informational graphics where appropriate; and make the logo visible.”

 My instinctive response was to question whether effective design could be reduced to a simple standardized formula? Isn’t all good design based on specific criteria?

No sooner than I had thought this, than another group member posted this reply: “This approach assumes that design is to be judged on some standard of design, independent of anything else. First comes an objective in regard to marketing materials. Marketing establishes an objective (or objectives) and develops a strategy to realize those objectives. Design not only does not perform independent of these things, but to be successful, it must assume that marketing did their job correctly and visually enable the strategy to effectively work, to realize the objectives. Good commercial design (i.e. graphic design) when done well is a measurement of how well marketing did their job.”

This designer’s thoughts were similar to my own, however I believe there’s even a little more to it. Criteria is the foundation of effective design and includes more than just objectives and strategy. It includes things like a thorough understanding of who your audience is, how they are unique, where they are, what they do and what their passions are. It includes understanding attributes, benefits, strengths and weaknesses of the brand. A study of com

petition, how to stand out… and much more. The designer should help contribute and synthesize all this in the design process.

I think more thought leaders (CEO’s, CMO’s, CTO’s), are recognizing the rich benefits of seamless collaboration between disciplines and “departments”. I believe it is critically important that marketers understand design methodology and that designers be actively engaged in criteria development from the start- not sitting and waiting for the next “order”. How can you achieve full creative potential with an assembly-line mentality? You can’t.

The same holds true for interaction between web designers, programmers, PR, strategists, media planners, writers, etc. Here at Renaissance we are about seamless collaboration. Our designers are intelligent, strategic thinkers who have a broad range of individual capabilities. And we use all of them to achieve the best results for our clients.

Many years ago, legendary ad man, William Bernbach had the vision to combine copywriters and art directors into two-person teams—they had commonly been in separate departments. So, why did we ever stop there? Fragmenting the brand internally will inherently, weaken it externally. The bottom line is that the more diversified skill sets you put on a problem from the onset, the better your chance of arriving at an effective solution. In my opinion, this is one “general” principle of design that if utilized uniformly, would allow us to say with conviction, “Here’s what all great pieces really have in common”.

 

Somewhere Under The Rainbow

Somewhere Under The Rainbow

The waves were perfect on September 6th, 2011, courtesy of Hurricane Katia. Clean, coming in well spaced-out sets, barreling with lots of power. I was out with good friend, David Brown, who pulled out a pocket camera to capture this moment. The rainbow stayed there all evening, along with an early-rising moon, shrimp boats with lights-a-twinkling, and just a few other lucky surfers out.

Shark Wants To Be In This Surfer’s Shot, Too!

Shark Wants To Be In This Surfer's Shot, Too!

 

Wow! Check out this photo that local Chase Nawrocki of St. Augustine, FL, captured earlier this week while out surfing with his deck-mounted GoPro camera. That guy in the background is just a little too close (and too big) for comfort! Out in the water, there are often times when we surfers wonder what might be over our shoulders. Now, we know! Thanks to Chase and the Surf Station for sharing this.

Unforgettable: The NFL’s 9/11 Rememberance

</object><noembed>The NFL’s 9/11 Remembrance</noembed>

On the 10th anniversary of 9/11, the NFL paid a magnificent tribute to this life-changing event in American History. There were many beautiful rememberances held over the course of the weekend, but it is not surprising that the NFL delivered one of the finest. Almost everything they do is first class, run by some smart folks. As good as the entire ceremony was, I posted this video for one very specific reason: the EPIC performance of our national anthem, The Star Spangled Banner by tenor Jim Corneilson.

You have to watch it. You won’t believe it.

What I loved so much about it was:

1) He didn’t just sing it. He sang it the way it SHOULD be sung and he DELIVERED it. (Watch when he sings the words, “Our flag was still there”.)  

2) He not only DELIVERED it, he did so with EVERY OUNCE of PASSION and ENERGY he had in his body.

3) And finally, HE ROSE to the occasion under the most extreme pressure.

Consider that this was the opening of the NFL season. Consider that the event was being simulcast from Soldier Field in Chicago to every other stadium in America and hundreds of millions of homes around the world. Consider the miilions of eyes and cameras that were upon him precisely at this most poignant moment, on this most profound day in our history.

I love it when people respond in moments like these.

I challenge you to watch this stirring video and not be moved.

One day, I am going to start a website called www.risetothechallenge.com that features nothing but short clips contributed by anyone, of moments like these (defining moments of great achievement under the greatest of pressures). They are most commonly identified with every variety of sports, but happen in all types of arenas from performing arts to local spelling bees.

They are wonderful moments in life that lift and inspire us; remind us how remarkable the human spirit is; and how miraculously we are made. 

Enjoy.

Hurricane Irene’s Beautiful Storm Clouds

I walked over to the beach on Thursday evening, August 25th, 2011, as Hurricane Irene was edging nearer to the Florida Coast. The clouds and light were going off, so I snapped a few shots with my iPhone (check out the first perfectly curved outer bands that started to show in shot #3!) I spent the greater part of the next two days surfing my brains out, a rare 8-10 ft. Friday, 3-5 ft. Saturday. It’s Sunday now and I’m hurtin’. Supposedly, there’s another pulse coming later this week (Jose?). I appreciate Florida’s great sunsets and the tropical waves we wait for in Summer, but the searing heat of July-September here, I could do without! Overall, I wouldn’t trade living in Florida for anywhere else!

Soul Surfer, Too: Our Children, Beneath the Surface

Soul Surfer, Too: Our Children, Beneath the Surface

As almost any parent will attest, there are many moments in life when our children make us proud.

 

When they bring home straight A’s from school…

When they score that first goal, or achieve some other kind of athletic milestone… 

When other adults remark how beautiful they are, or even better– how polite and well-behaved… 

 

But there are some moments that are better than all of those, combined. 

 

They are typically more subtle in nature and can rarely be anticipated. They are fleeting moments of revelation that provide us genuine clarity about who our children really are, and if we are so fortunate, perhaps also a little affirmation about the real jobs we’re doing as parents.

 

I enjoyed one of these moments just the other night.

 

Our family had huddled together in bed to watch Soul Surfer, the movie about Hawaiian surfer Bethany Hamilton who lost her arm at age 13, to a 14-foot Tiger Shark. Somehow, she not only lived to tell about it, but learned to surf again with one arm. It’s a great story about faith, determination and never giving up. I highly recommend it.

 

There’s a scene in the movie, when, after deciding to try and compete again and struggling bravely against rough currents with one arm during a surf contest, a  frustrated  and emotionally defeated Bethany heads to the parking lot post heat, ready to give up surfing for good.

 

As she sulks back to her parents car, two young fans, about 10 or 11 years old, approach her for an autograph. 

 

Dejected, Bethany quips, “Here’s something better…” and proceeds to give both of her surfboards to the girls, who delight in their good fortune, and run away excitedly to show off their new souvenirs to their friends.

 

Eventually, Bethany makes up her mind that nothing is going to stop her from surfing again, training herself to duck dive with one arm, then returning to competition. 

 

I won’t spoil the ending, but will say that both of my girls, ages 9 and 12, really loved the movie.

 

Later that evening, I was lying in bed with my (newly) 9-year-old, Kaelyn, putting her down for the night. The movie had clearly affected her in different ways and she seemed to want to talk about, and process it.

 

“Dad, do you really think she didn’t scream when that shark bit her?”

 

“Does she really surf that way in real life?”

 

“Can you teach me to duck dive?”

 

 

And then she said it. Just a sweet little comment, stated thoughtfully and solemnly…  

 

 

“Dad, you know when those girls took her surfboards?”

 

“Yes…”

 

“I wouldn’t have done that…”

 

“What do you mean you wouldn’t have done that, Kaelyn? You wouldn’t have done what?”

 

“I wouldn’t have taken her surfboard…”

 

“Really? Why not? What would you have done?” 

 

“I don’t know. I just wouldn’t have accepted it. She was feeling sad, you know?…”

 

“Yes, I know.”

 

And of course, Kaelyn didn’t have to explain it to me further. I knew exactly why she wouldn’t take it. It’s called “empathy” and “compassion” (coincidentally, an important secondary theme in Soul Surfer) and it so warmed me to see it  in her that instant, on display in such a simple, honest way. I can’t think of many times as a parent when I’ve felt so proud of her.

 

To me, and I would guess for many parents, it’s little moments like these that really leave their impressions.

 

So much more significant than than winning a trophy, ribbon or a medal.

So much more substantive than good looks or even bringing home a good grade.

So much more profound and revealing….

 

About who our children really are. 

 

About the efforts we’re putting into raising them.

They are little moments that whisper and affirm… “You’re getting this right.”

Author’s Note: This is a piece I originally wrote for The Inertia, the highly-popular website based out of California billed as, “Surfing’s Definitive Online Community” for thinking surfers. To see the response and full discussion of the article, please visit: http://www.theinertia.com/author/tim-hamby/

 

 

Greatest Skateboarding Tricks

OK, at 5,234,888 views you’ve probably seen this one. Poor quality, but spectacular content. Classic. I just love it. I was never much of skateboarder. A lot of athletes can do both. However, ideally, you learn to skate before you learn to surf. I believe it easier to translate skating skills to surfing, than the other way ’round. learned to surf before I learned to skate and could never pull that surfing style (with big carving turns) out of my system, which you’ve got to be able to do for skateboarding, at least on ramps. I did get into street skating for a time, but never anything like you see here. Another thing I like about this video is the Ten Years After tune. Great music choice. Nice editing. Enjoy! 

9 Minutes of Mundaka’s Grinding Lefts

So, I haven’t posted too much since late last year: I’ve been busy, busy, busy at work! That hasn’t changed at all since I first started this blog. In fact, things are just continuing to pick up- lots of exciting things happening at work! Due to this, I’m not putting a lot of pressure on myself to keep up with my personal blog. However, I still want to try and post up some new content now and then, when something catches my eye. This weekend, while trolling the message board of one one of my favorite local surf shops- The Surf Station in St. Augustine, Florida, I came across this video showcasing 9 minutes of pumping surf in Mundaka, Spain. Now, I’m a third generation Florida native- not much of a cold water guy in the least, but I am a goofyfoot and these relentless barrels and walls just look too fun! The video comes from a pretty neat website called DailySurfVideos.com. You can subscribe via their RSS and get new vids emailed to you daily (or sent to you on FB or Twitter). Now, sit back and enjoy this hypnotic session!

Snowmageddon

Snowmageddon

A mesmerizing shot of the beautiful, virgin white snow that arrived in Hartsville, South Carolina on Monday, January 10th. The fresh and somewhat rare 6″ of powdery goodness was part of large storm system blanketing parts of the northeast and south.

My mother-in-law, Tracy Chapman sent this while visiting Nana up on the farm.

Good work, Tracy!

Note: Florida was the only state in the nation that did not receive snow from this storm. All 49 other states got in on the action, including Hawaii that had snow fall on Mauna Kea on the Big Island.