Author Archive for: admin

Aspens of Telluride

27 Mar
March 27, 2012

Aspens of Telluride

Florida Lakefront Reflection

17 Mar
March 17, 2012

Florida Lakefront Reflection

Sacred Vows

06 Mar
March 6, 2012

Sacred Vows

As Dane Reynolds patently reaffirmed for us this past year, often the most interesting things about surfing the planet are not the waves you score, but rather the people you meet and experiences you have beyond your sessions. Like him, I relish this aspect of surf travel and have always been conscious to seek out and soak up these transcendent occasions.

Our world is so big, diverse and ever-changing.

If you’ve ever stood atop a 14,000 foot mountain and tried to make sense of the enormity of the world around you; sat in a foreign lineup and tripped out on a pre-historic jungle hugging the shore; or even marveled at feats of engineering in a concrete jungle of towering skyscrapers, well then… you understand what I’m saying.

Our lives are fleeting.

In the context of time, we are not on this earth for a moment. Not even a breath of a moment. Tomorrow is not promised to us. Nor, even the next second. So, you’ve got to seize every opportunity to experience life, and just “go.”

It was with this mindset that I related the importance of surfing and traveling in my life to my bride-to-be long ago, as we planned for our future. As someone who has enjoyed the indescribable blessings of a true soul mate and happy marriage for years, I can inform you that helping to ensure this has the best chance of being the case doesn’t require all the formalities of pre-marriage counseling and meetings with a Pastor– just the simplest bits of common sense.

My wife and I established our compatibility and commitment to one another over the course of a couple of years of dating (always wise). As a result, when our minds turned to something a little more permanent, something like a lifetime– well, we actually got things squared away in about half an hour.

Had we both dated long enough to know with certainty what kind of people we wanted to spend the rest of our lives with? Check. Did we share the same religious beliefs? Check. Were we good with combining bank accounts and tossing everything else into one big pile? Check. Could we agree to hold off on kids for a bit to ensure that our marriage was sound, and to play with each other for a couple of years? Check.

It wasn’t rocket science.

But as a surfer, there was one more thing that I had to add to that list– my undying love for and commitment to, surfing and surf-travel. (Until death would do us part.)

I informed my future wife, Gretchen, that years before the time I had ever met her– from those earliest days until eternity, I had already committed to a lifetime of chasing waves and new experiences in places near and far. And I wasn’t about to go back on this promise to myself. As I looked into the future and imagined a day when kids, careers and yard work might slowly pilfer away the friends that I had once surfed and traveled with, I assured her that I would never succumb to these same “traps”– that I would forever be limited only by the resources that enabled me to continue to “go.”

I told her that if she were willing, I would love to share these experiences with her. And that if not– if she wasn’t interested or resolved in the idea of a bit of adventure, and if one day the boys just couldn’t pull it all together, well then– I’d still be going…

I’d just be traveling solo.

Fortunately, she was stoked. And we never looked back.

Today, while we’ve still only seen and surfed a fraction of the places on this earth that beckon, sharing these adventures with her, and now– our children, has made chasing these moments all the more pressing and fundamental.

Author’s Note: This is my latest piece for The Inertia, a leading-edge highly-popular action sports website based out of California billed as, “The Planet’s Largest Network of Thinking Surfers” To see the response and full discussion of the article, please visit: http://www.theinertia.com/author/tim-hamby/

 

North Carolina

29 Feb
February 29, 2012

North Carolina

 

Colorado

24 Feb
February 24, 2012

Colorado

 

Love on the Rocks: California and the U.S. Surf Industry

21 Feb
February 21, 2012

Love on the Rocks: California and the U.S. Surf Industry

Dear U.S. SURF Industry (SIMA Members, Grind Media, ASP NA, New Media, Shapers, Pros, Joes, Rebels and Start-ups):

Greetings from sunny Florida!

I hope this letter finds you well and that you have been enjoying some bountiful surf. We’re not complaining over here. Seems like there have been great waves all year. And hurricane season– well, you got a little taste of it in NY. (I hope you enjoyed your trip east and found your way around the city). We scored much more of the same down here (BretIreneKatiaLee, Maria, etc.,), only without wetsuits. The water temps have retreated into the mid-60s lately, though. I guess all good things have to come to an end sometime– which brings me to the reason I’m writing.

I know we don’t see each other a lot, but we’ve been friends for a long time. And I care about you. Everyone here in Florida does. But there’s something important that I need to tell you. It’s not easy and I hate to have to be the one to do it, but I just think you need to know.

You see, California– she doesn’t love you any more.

Surfing? Yes.

But you– the surf industry? Sorry man, afraid not.

Trust me, I’m on the websites and message boards. She’s been talking about you behind your back, dude. Nasty stuff. I’m hearing words like “incestuous”“soulless”“hose”“monumental screw-up”“sickly”“polluted”, “dangerous”“evil” and “lame”… She’s over you.

But, here’s the deal: While you’re not a kid any longer, you’re still plenty young; not too old to bust a move and make a transition in your life. So what I’d like to suggest is for you to consider relocating to Florida. Yeah man, throw your gear in a bag and come on over! You don’t have to take all of Cali’s sh#%! Granted, she’s beautiful– but you have spoiled her rotten. And there’s plenty of eye-candy here. We can set you up big time. And you know, I think you’d really love it.

Most importantly, you’d have someone who loves you back.

Yeah, I know– global economic focus is shifting to Asia, and you’re a little closer where you’re at. But Florida is also a global hub for business with large modern and growing ports and airports. Consider: Once Europe finishes imploding and the US does the same, then who’s left holding the debt bag? That’s right- China! And once they are forced to restructure and we all hit the “reset” button, then where do you think the money will head? Yep, right back to the good ol’ USA– safest bet on the planet! China won’t be such a big deal, then.

Besides, even if things don’t go down exactly like that, consider: Do we (can I take the liberty of saying, “we”, because I’d really like for you to start thinking of us as your new “partners” here?) Do we really want to be in bed with China? I’m telling you– this is one of the problems that Cali says she has with you. You know… human rights issues. It’s serious stuff. And none of us want to ignore it.

Let me introduce you to Latin America

I know you’ve always loved Mexico… We do, too! And hey, the Brazos– they’re NUTS about you! Man, with surfers like AdrianoAlejoJadsenHeitorMiguel and what’s the other new guy’s name?… Oh yeah– Medina! With those guys coming on like a 9.0 California earthquake, do you think there might be a growing market for you there? Those guys are our “neighbors”! Oh, and don’t forget about Puerto Rico… and Cuba! Cuba’s coming– just a little more time… you’ll see.

Look– I know at first glance, Florida might seem a little uptight for you; maybe a little more conservative than you’re used to. But hey, a little fiscal restraint’s not a bad thing, is it? Everybody knows what Cali did with the credit cards… (Yeah, we used ours too, but they’re on ice now.) In most other areas, things are pretty relaxed here. You’d dig it!

Oh, and how about this idea? Instead of sourcing to countries that want to kick our ass and rob us blind, how about getting your apparel manufacturers together and we can all help establish a sustainable new economy in Haiti? Seriously. Your Gen Y customers want you to do better. We all do.

Did you know that at the same time he is shrinking the state budget, our Republican governor is also pledging $40 million for Everglades restoration (part of a larger $600 million plan) and is pushing a $1 billion bump for education funding? And the part of the state I’m living in– Jacksonville (where I’d REALLY like you to direct your focus), well this may sound strange– but as one astute local columnist noted, we’re the “New Progressives”. That’s right! San Francisco has nothing on us.

Just look at the facts.

Our population is younger (35.8 to 38.2) (tons of talented young artistsphotographers and filmershere). We have a new African-American Mayor– a fiscally conservative Democrat who is actually doing what he promised and now, the NFL’s first and only minority owner! Yeah- a dual-citizen Pakastani with a stylish ‘stache who “busted down the door” on the world’s most reknowned rich white guy’s club. Heck,Forbes even has Jacksonville listed at #6 on “Best Cities for Technology Jobs”! (I think I saw San Fran on there at #29). We’re happy at #6, but once our spaceports for horizontal and vertical space launch open, I think that’s when you’ll really see things blast off.

So what’s bringing businesses east (and south) to places like Jacksonville and Florida? Why did Lebron, Wade and Bosch choose the Heat over… everybody? Because Florida is business friendly. The tax advantages are huge compared to California. And financial incentives? State, local… we pay big for jobs! Operators are standing by.

But hey, this is all stuff for the suits. I know the real problem you’re having with leaving Cali is the emotional connection, right? A lot of good memories there, I know. (Hey, me too and we only hooked up a few times… Oh, I’m sorry– I didn’t mean it that way.) At first glance, Cali seems to offer a lot: 840 miles of coastline! Of course, Florida offers 1,350 by itself,  not to mention the rest of the east coast.

Surfing Heritage? We’ve been doing it here since the 1930s and Florida surfers are responsible for 13 out of 29 ASP Men’s World Titles, and 8 out 29 Women’s Titles!

Look, I’ve played in Newport. I’ve caught a couple of those solid 8’+ south swells at Huntington. Man– big ol’ perfect skate ramps! So fun!! But, we get those same waves here during hurricane season and other times of the year… South BeachReef RoadSebastianRC’sNew SmyrnaSt. Augustine and Jax Beach, not to mention the Gulf Coast– they all go off!  Think about it– Nor Cal is cold and inhospitable. And Central and Southern Cal are crowded, with growing environmental concerns. Look through your photo album. Are you really enjoying yourself?

Mavericks: Ha! Yeah, right. Take a picture. Or, visit warm, perfect Puerto Rico instead.

Steamer Lane: Cold, crowded and localized.

Rincon: Ultra-crowded.

Sandspit: Crowds, localism, pollution (although, please take note that one of your premiere breaks is indeed a SANDBAR.)

Malibu: Hollywood. Crowded and localized. A zoo.

Huntington: Rips, localism, pollution and crowds.

Trestles: Urchins, localism, crowds and soon, toll roads?

Lunada: Sure, if you know martial arts.

Newport Jetties: Rips, rocks, localism, pollution and crowds.

Blacks: OK… gorgeous, yes! But also crowded and hard to reach with wacky nudists, rips, undertow andlarge, mouthy neighbors (Yes, we have a few minor issues here. Put a band-aid on it.)

Am I missing anything here? “Secret spots” like Pt. Mugu (hmm… another beach break) or The Ranch? –  Sorry– do you have double top-secret clearance, or a billion dollars?

Let’s see, what else is in Cali’s magic spellbook?

High cost of living?

Springsuits in August?

Hollyweird?

Kelp?

Look… here in Florida, the water is warm; the people are friendly; the waves are fun; and the line-ups not nearly as crowded. The weather and the business climate are both ideal and there’s not thousands of people bitching because you’re not good enough for them. Rather, this is a place where no one will take your venerable qualities– the jobs, the business and culture that you bring to the table– for granted.

So, what do you say? Will you consider ditching Cali once and for all? Yes, she has some fine physical attributes, but maybe it’s time you considered someone with a better personality.

You know, sometimes in life, it’s best to just stop arguing, and accept that you might not be right for one another.

Author’s Note: This is my latest piece for The Inertia, a leading-edge highly-popular action sports website based out of California billed as, “The Planet’s Largest Network of Thinking Surfers” To see the response and full discussion of the article, please visit: http://www.theinertia.com/author/tim-hamby/

 

 

 

 

Hope Goes Surfing

07 Feb
February 7, 2012

I really love this concept: A professional surfer (former ASP World Champion and Central Floridian, CJ Hobgood), being sponsored by a non-profit group! TWLOHA (To Write Love on Her Arms) is an organization dedicated to providing help for people struggling with depression, addiction, self-injury and suicide. TWLOHA, founded by Jamie Tworkowski, is not only a non-profit, but also a surfwear brand. So people who support the brand also support the cause. It is a genius business model because it is also a very worthy one. 

CJ, along with his twin brother, Damien, are in my opinion, two of the best ambassadors the sport of surfing has ever seen. They’ve both been ripping for years, as adept at the newest of new school airs and rotes, as negotiating the heaviest of slabs at places like Teahupo’o and Pipe.

C.J. nearly abandoned his coveted spot on the World Tour last year, but a couple of outstanding late season competitive successes, along with a bit of self-reflection, convinced him to continue in 2012. Having the opportunity to be supported by and in turn, to be able to promote such a meaningful brand/organization like TWOLHA no doubt provided a fresh surge of motivation for Hobgood, a strong self-professed Christian.

If you’ve ever known someone who has struggled with depression or addiction, then you know how debilitating those things can be. I’ve seen it up close and personal and have watched how it affects not only the individuals experiencing the issues directly, but nearly everyone around them in one form or another. Hopefully, CJ and organizations like TWLOHA will be able to use a similar “ripple effect” in reverse to raise awareness for these kinds of problems, and marshall more resources to help those who are fighting to overcome them.

If you are a Fantasysurfer player like me, take it from someone who has finished in the Top 1% of all players worldwide for three years in a row: Keep you eye on CJ this year. Despite a significant influx of rising young talent, CJ is going to be surfing with renewed purpose. If they price him low (likely), be sure to pick him up. And if he under-performs (unlinkely), well– let’s just say that won’t really matter.

You see, some things in life are more important than surfing.

Stars and Stripes

05 Feb
February 5, 2012

Stars and Stripes

 

I hear that train a comin’…

03 Feb
February 3, 2012

I hear that train a comin'...

 

Blue Beauty

02 Feb
February 2, 2012

Untitled

 

The Land That Time Forgot

31 Jan
January 31, 2012

The Land That Time Forgot

 

 

Tahiti Beach

27 Jan
January 27, 2012

Tahiti Beach

 

Frontyard

17 Dec
December 17, 2011

Frontyard

 

Birthright by Sean Mullens

05 Dec
December 5, 2011

 

One man’s struggle to transcend. 

This humble film is about a friend of Sean Mullens’ named Michael and his daily ritual to find his natural self through surfing.

Directed by Sean Mullens
Cinematography by Sean Mullens

Music by The Album Leaf – Into the Blue Again – Broken Arrow
Sub Pop Records 2006

Home

04 Dec
December 4, 2011

Home

 

Coolest Coastal Halloween Costume: Jellyfish

14 Nov
November 14, 2011
The reviews have been completed.

The results are in.

And we have a (slam-dunk) winner.

After scouring every obscure website and hipster blog in the webishphere, I only had to look down the street to find the coolest Halloween costume– not just this year– but possibly, ever:

Jellyfish.

Straight from the creative imagination of LeAna Kimball, wife of my good friend Jake, LeAna is this year’s Grand Prize Winner and will recieve the balance of my kids’ Halloween candy that I still haven’t been able to polish off. I think there’s even a few Snickers left!

LeAna is the author of A Small Snippet, a rockin’ Mommy blog. In the course of doing marketing research for past clients, I’ve actually visited quite a few mommy blogs and LeAna’s is one of the best I’ve seen. Whatever you’re looking for- from parenting advice, to photography tips, creative crafting, cooking and costuming– you’ll find it there. 

The last time I visited LeAna and Jake’s home, I think she was using one hand to tend to a sick child and another restoring a piece of antique furniture. I believe that if she wasn’t a full-time mom, she’d probably be the CEO of a Fortune 500 company like IDEO. I know she’d give Martha Stewart a good run for her money. And she’s a lot nicer.

Awesome job, LeAna– Congratulations!

P.S. Lest we forget, here is a beautiful video (Jellies – RED EPIC Style) by stillmotion on Vimeo shot at the Shedd Aquarium in Chicago showing you the real things! So beautiful. Thank you to Tory Strange and the gang at the Surf Station in St. Augustine for the find. Their blog is always a go-to resource for interesting surf-related content of all kinds.

 

The Beach Boy, The Rebel & The Mad Man: Authentic Wisdom From Bogusky, Clow & Hughes

23 Oct
October 23, 2011

Fantasysurfer – Closing in on the Grand Prize… Again!

13 Oct
October 13, 2011

Fantasysurfer - Closing in on the Grand Prize... Again!Remember last year when I came oh-so-close to winning the Grand Prize in Surfer Magazine’s fantasysurfer.com contest? I battled my way all the way up to 195th place out of 16,866 players across the globe! As it ended up, Johnny Correll, a surfer and IT administrator from VA Beach won last year’s Grand Prize trip to Indo. He even checked into my blog afterwards to let me know that “Indo was epic!”

#@%^%!

Well, the last thing I wrote in that post was: “Have fun in Indo, Johnny. The next round of fantasysurfer starts in 60 days, and I intend to win it.”

So, here we are (9) months later, heading down the homestretch of the ASP World Tour. I’m proud to report that after the completion of (8) of (11) scheduled tour events this year (only three remaining), I have improved my position even further in this year’s competition, and am currently in 77th place out of 14,436 active traders! Oh, and my team is loaded for the final three events…

Where are you now Johnny?!! ; ))))

Fun Day at Playa Negra in Tamarindo, Costa Rica

06 Oct
October 6, 2011

Fun Day at Playa Negra in Tamarindo, Costa Rica

 

This was the second (smaller) day of the swell. Good times!

Somewhere Under The Rainbow

18 Sep
September 18, 2011

Somewhere Under The Rainbow

The waves were perfect on September 6th, 2011, courtesy of Hurricane Katia. Clean, coming in well spaced-out sets, barreling with lots of power. I was out with good friend, David Brown, who pulled out a pocket camera to capture this moment. The rainbow stayed there all evening, along with an early-rising moon, shrimp boats with lights-a-twinkling, and just a few other lucky surfers out.

Shark Wants To Be In This Surfer’s Shot, Too!

18 Sep
September 18, 2011

Shark Wants To Be In This Surfer's Shot, Too!

 

Wow! Check out this photo that local Chase Nawrocki of St. Augustine, FL, captured earlier this week while out surfing with his deck-mounted GoPro camera. That guy in the background is just a little too close (and too big) for comfort! Out in the water, there are often times when we surfers wonder what might be over our shoulders. Now, we know! Thanks to Chase and the Surf Station for sharing this.

Greatest Skateboarding Tricks

24 Aug
August 24, 2011

OK, at 5,234,888 views you’ve probably seen this one. Poor quality, but spectacular content. Classic. I just love it. I was never much of skateboarder. A lot of athletes can do both. However, ideally, you learn to skate before you learn to surf. I believe it easier to translate skating skills to surfing, than the other way ’round. learned to surf before I learned to skate and could never pull that surfing style (with big carving turns) out of my system, which you’ve got to be able to do for skateboarding, at least on ramps. I did get into street skating for a time, but never anything like you see here. Another thing I like about this video is the Ten Years After tune. Great music choice. Nice editing. Enjoy! 

Snowmageddon

12 Jan
January 12, 2011

Snowmageddon

A mesmerizing shot of the beautiful, virgin white snow that arrived in Hartsville, South Carolina on Monday, January 10th. The fresh and somewhat rare 6″ of powdery goodness was part of large storm system blanketing parts of the northeast and south.

My mother-in-law, Tracy Chapman sent this while visiting Nana up on the farm.

Good work, Tracy!

Note: Florida was the only state in the nation that did not receive snow from this storm. All 49 other states got in on the action, including Hawaii that had snow fall on Mauna Kea on the Big Island.

 

Urban Meyer Challenges Himself with a New Measure of Success

12 Dec
December 12, 2010

Urban Meyer Challenges Himself with a New Measure of Success

Earlier this week, Urban Meyer announced his resignation from the Florida Gators after compiling a 64-15 record in six seasons at Florida. His notification comes on the heels of an underwhelming 7-5 season, his worst as a head coach; one that ended on a low note in Tallahassee with an offense in complete disarray. 

You might be tempted to call Meyer’s walking away with a major overhaul in front of him cowardly or irresponsible, or question his heart and character. However, I would suggest that his act was courageous and profound, wholly accountable and without remonstrance. 

You see at age 46, with three national championships under his belt, one year removed from serious health issues and with a wife and three children who saw far too little of him, Meyer finally realized that the sacrifices he was having to make to enjoy this level of success were far more significant than another crystal trophy, and their consequences more imperishable. 

Meyer, who has two college-aged daughters and a 12-year-old son said, “I’ve not seen my two girls play high school sports”. “They’re both very talented Division I-A volleyball players, so I missed those four years. I can’t get that time back”.

No he can’t.

And if he didn’t get to see much of them the last four years, what makes you think the six before that were any different? Or the ten before that?

So Urban quit his job as coach for the Florida Gators for the sake of his family to become a better husband and father.

I believe this reveals far more about heart and character than this year’s recruiting haul, any improvement he might have been able to engineer next season or any future championships he might have been able to win.

Ask almost any extraordinarily successful man or woman about achieving uncommon success and I bet you’d be surprised at what you’d hear. I bet most would tell you that obtaining it is not as hard as you’d imagine, if you were to simply focus on whatever it was you desired to accomplish- be it in sports, business or any other area of life. 

And if you focused on it at the expense of everything, and everyone else in you life –your wife, your children, your friends, your health– then you could almost guarantee realizing your goals. That’s the way it happens, more often than not.

The question then becomes, “What really constitutes ‘success’ in life?”

To me, that answer is achieving a healthy balance of overall physical and emotional wellness; of being loving, kind and compassionate; responsible to those who depend upon you; and respectful to everyone else. 

How often do you see marriages fail, families fractured or children cheated out of having their biggest fans at hand when they take the field, stage or just sitting down for dinner? 

I should probably be careful of being too “preachy” because I know I’ve missed my fair share of dinners over many years in business and certainly can’t claim accomplishments on the scale of an Urban Meyer. That’s the battle that all of us whose role it is to provide for their families, face over the course of our careers. And it is always a tricky balancing act. 

In a world where success is too often, too narrowly defined as “productivity” in the workplace, it’s easy to overlook the things that provide the most important measures of human performance. The kind of things that don’t fit neatly inside a trophy case.

Safe is Risky: The Rewards of Facing Your Fears

04 Dec
December 4, 2010

"Safe" is Risky: The Rewards of Facing Your Fears

The 2010 Winter Olympics are behind us and I for one am sad to see them go. There were so many compelling moments that defined the Vancouver Games for me, from snowboarder Shaun White’s incredible Double McTwist 1260 in the half-pipe (a trick only he can perform); to Apolo Ohno passing the Chinese team in the anchor lap of the 5000 meter short track relay to become the most decorated American in Winter Olympic history; to the final frantic seconds of regulation and overtime in the US–Canada gold medal hockey game. But nothing brought me to edge of my seat like Lindsey Vonn and Bode Miller’s exhilarating performances in the men’s and women’s downhill.

What I love so much about all of our Olympic Athletes and find so well-exemplified in these two in this event, is their absolute understanding and embracement of a simple, but profound principle, one I believe creatives should never forget: That distinguishing achievement often requires more than talent and training; more than skill and desire; more than preparation or luck. It most often requires exceptional courage and a willingness to take extraordinary risks. And that’s not easy or natural for anyone.

Consider that when Vonn raced, in addition to a badly bruised leg, she also faced the pressures of a spectacular run by teammate Julia Mancuso, just moments earlier. Vonn was rattled. But rather than downplay the moment, Lindsey’s husband and coach, Thomas, who had just finished watching Mancuso’s blazing finish from his position at the bottom of the hill, radioed up to his wife, who was nervously fidgeting at the starting gate, specifically to confirm for her that Mancuso had just completed a “special run”; and to relate, “You’re going to have to be perfect to win.”

Vonn would later state that this simple, strategically calculated message from her husband allowed her to “focus on that challenge” and “let go of her fears”. She subsequently took the most aggressive lines all the way down the mountain, coming perilously close to wiping out at nearly every turn. The result: she beat Mancuso’s “sepcial run” by over a full half-second.

Likewise, ignoring treacherous course conditions resulting from warm weather and light snow, Bode Miller attacked the downhill course with reckless abandon to become the first American men’s skier to stand on the podium for that event since Tommy Moe, sixteen years ago. His bronze medal time was 1:54.40, only nine one-hundredths of a second behind gold medalist, Didier Defago, the smallest differential ever between gold and bronze in Olympic history. Said Miller of his and the American team’s performance: “We went after it. We weren’t scared. We were always aggressive.”

Of course, while a willingness to lay it all on the line can pay huge dividends as it did in both of these instances, it never guarantees success, and often sets the stage for spectacular failure. Later, attempting to go 5 for 5 in Olympic events in the slalom –the one event for which he had not won an Olympic medal– on a challenging course of sticky, wet snow that was proving difficult for many of the racers, Miller did not change his approach. The consequence: he ran into trouble almost right out of the gate. Said Miller,  “It’s unfortunate to go out so early, but you have to take risks… and I did.”

I believe creatives from designers, to copywriters, to marketing strategists should take the same approach as Miller, Vonn and others and not allow themselves to be constrained by fear. I appreciate creatives who are willing to explore their most conceptual ideas, even if it results in more misses than hits. I know that doing so will give them their best chance to come up with something great, which is the only thing I ever want to present to a client.Great creative work must always take a point of view. It has to have “something to say” to be memorable. Remember that people respond to “different” and “unpredictable”. In this sense, “safe” is risky. The real problems begin when fear- the fear of mistakes, the fear of looking foolish, the fear that someone won’t “get” your idea, prevents you from saying anything at all.

I once heard Jeff Kling, ECD of Euro RSCG put it this way: “Screw-ups are tools of evolution. They help us survive.” There’s a lot of wisdom in that statement. Remember also that in the business of marketing and advertising, we’re not looking to connect with the 80% of people who may not “get”, like, or even care about our creative, but rather the 20% who do and are inspired to act upon it.

So the next time you’re faced with a daunting creative challenge (or business challenge, or life challenge), don’t allow yourself to become compromised by fear. Rather, recognize that most of life’s rewards do not come without risk; that we all fall down sometimes; and that even those instances leave us better prepared to make some truly extraordinary runs in the future.

If nothing else, we’ll put people on the edge of their seats. At least for marketers, that’s our job.

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