A nice one here… beautiful waves, great tunes, excellent cinematography and editing, and amazing surfing. Damien Hobgoood and Josh Kerr are a couple of my favorite surfers. So stylish, technically brilliant and versatile. It doesn’t matter if the waves are 2′ or 20′, they absolutely kill it. I’ve always admired that these guys are just good people, generally, who still know how to have a good time. Always positive, always smiling, always ripping.
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Ask anybody who has ever stood up on a wave and they’ll tell you there’s nothing like that first time. It’s an incredible feeling you never forget, one that can change your life. The same is true of skateboarding and snowboarding. Mastering these admittedly challenging skills is so exhilarating, not only because of the pure joy we experience when performing them, but the self-confidence we gain as a result. Such moments lead us to believe that if we can accomplish these feats, then there’s likely much more we can achieve from having the courage to try.
Mikey Bondoc understands this concept. A talented surfer, skater, designer, writer and illustrator, he also understands that self-confidence doesn’t come naturally for everyone, especially kids. While all of us are born with unlimited potential and a desire to believe our dreams can come true, those feelings can easily fall by the wayside if not purposefully encouraged and pursued. So Mikey’s using his own unique gifts – some he only recently discovered- to help others understand this concept. He’s created a children’s book series centered around a singularly unique, memorable, character: a blue-billed, web-footed platypus who loves to surf, skate and snowboard.
The Hatch: The Radventures of Radimus Platypus is the first of Bondoc’s seven book series. He has written all seven volumes and published one for proof-of-concept to line up investment to be able to complete the rest (one very well-known, highly respected global brand has already expressed interest in helping Bondoc, based upon the success of The Hatch).
In this first book, the curious, creative Radimus bursts into the world. His mother worries for his safety, but ultimately allows Radimus to follow his heart. Each subsequent book takes Radimus, who expresses himself through his love for board sports, on another surprising “radventure” where he learns new things, discovers what makes him happy, and grows as an individual. In subsequent books, Radimus surfs, skates, snowboards, wakeboards and even discovers yoga.
Parents of all children will enjoy sharing “The Hatch” and its encouraging messages with their little ones. And parents who happen to be into surfing, skating and snowboarding will quite likely want to set this brilliantly illustrated rhyming tale right up alongside classics like, The Cat in the Hat and Oh, The Places You’ll Go. To be certain, Radimus channels the positive spirit of Dr. Seuss and other lovable, iconic characters of youth like Kermit the Frog. At the same time, Radimus’s unique, modern context allows the playful platypus to connect with today’s generation in ways that are more relevant and thus, likely more meaningful to them.
Bondoc’s own story of self-discovery is a radventure unto itself. An accomplished graphic designer, art director and apparel consultant with more than 20 years of experience working for big-named brands, Bondoc moved from New York City to Orange County in 2008, craving more time outdoors and in the ocean than he was getting where he was at.
Once there, he rented a 100-year old oceanfront cottage in Laguna Beach and began practicing yoga to invigorate his creativity while freelancing. In 2009, a friend -an intuitive medium- told Bondoc that when she looked at him, she saw the Sesame Street character, Big Bird, and felt he had the potential to work with children. Exactly one week after that event, the name Radimus Platypus came to Bondoc, along with the entire storyline for “The Hatch”.
Bondoc, though creative, did not envision himself as a writer, nor an illustrator. But he continued thinking about developing Radimus while working, surfing, practicing yoga and meditating. In 2010, while on a weekend juice cleanse, Bondoc wrote volumes 1-3, and completed volumes 4-7 within the next two months. “It is still the most creative experience I have ever had”, says Bondoc. “I never aspired to write anything. The books seemed to write themselves. The words and sentences just seemed to flow out of me. Each storyline came in one shot, and I knew exactly what was going to happen in each subsequent book.”
With stories in hand, Mikey reached out to about two dozen publishers and a handful of agents, but received little response. One agent indicated that he liked Bondoc’s character and stories, but felt he was the wrong person to represent Mikey.
In 2011, undaunted and realizing he had to take the next step, Bondoc commissioned an illustrator to work on the books. But after a year of trying, he terminated the contract because the feeling just wasn’t right. Too heavy. Too much color… It just wasn’t what Mikey was envisioning. He put the project on the back burner for two years, occasionally researching illustrators, but with little money to commission another one. In 2013, with work ebbing in Orange County, Bondoc decided to return to the creative energy of New York City. A few months later, he would experience another transformative moment on his path to personal growth and the development of his book series.
“Through daily yoga and continuing meditation, I was given the confidence to illustrate Radimus Platypus, myself. Since day one, all of my friends insisted that I should illustrate the book. I was the only person who did not believe in myself. I did not think I had the skills and talent to do it.”
“Over the years, I had journaled a lot about my vision for Radimus. I wrote about traveling the world and inspiring millions of children and adults to follow their hearts and be their true selves. After a yoga class that involved journaling and deep meditation, that message came through loud and clear: “I can illustrate the book.” It repeated over and over again, until I heard it, and felt it in my heart. For the first time in my life, I felt fully capable of illustrating Radimus and all of the books. I loved to draw as a kid, but always of things I could replicate– characters, band logos, skate logos- I never drew from my imagination. That’s why I thought that I couldn’t illustrate the books. But it was only my own confidence and self-perception stopping me”
In 2014, with only some sketches of Radimus in hand, Bondoc launched a Kickstarter campaign to help finance production of his books. His campaign was selected as a “Staff Pick”, but Bondoc says he set his goal too high, intent on using one of the best eco-printers around. The campaign reached 18% of its goal, before stalling.
In 2015, Bondoc completed illustrating The Hatch. He made his first printed copy and held a few readings around NYC, where he found kids were both stoked on Radimus and enjoyed engaging with Mikey. Bondoc launched a second Kickstarter campaign and was again selected as a “Staff Pick”, but pulled the plug after two weeks, due to a lack of traffic.
Determined not to give up, Bondoc decided to front the costs of a small run of books and sell them himself on his website. In early 2016, he signed with Bookmasters in Ohio to print a limited quantity of high quality hardcover copies and opened sales on his website.
Since then, Radimus has been steadily gaining traction. The character’s made-for-Instagram IG channel boasts over 1,700 young fans and followers, who, along with their parents, are posting fantastic pictures of themselves doing things they love to do– the things that make them unique… and rad! Radimus encourages kids to tag their posts with the hashtag, #imradtoo.
With the groundswell of interest in Radimus rising and the likelihood of finding investment also stacking, both Bondoc and Radimus may soon find themselves living out the very lessons they’re both so committed to imparting: Be yourself. Follow your dreams. And don’t be afraid to go for it. Because all of us are rad in one way or another. And if we’re just brave enough to live that out, we might surprise ourselves with what we can accomplish.
Note: This article was originally written for and published on The Inertia. To see the original article and response, click here.
Wow, Kelly has certainly led a magical life. And to have this at his disposal once he retires from the tour… Wow. What an incredible wave and technology.
No doubt, by now, you’ve seen this video. It’s “making waves” of epic proportions around the surf world- Kelly Slater’s Wave Company technology at work. It’s revolutionary and poised to change surfing, just as the champ himself, always has. The unveiling of this wave caused me to reflect on a piece that I wrote 5 years ago this month, about this very moment in time. I’m not one to pat myself on the back too much, but it’s worth taking a moment to read, because everything that’s being said now, I predicted we’d be hearing back then. Check it out… I told ya’ so!: http://www.timhamby.com/kelly-slater-wave-company-the-next-ultimate-w/
A little Instagram love from the boys at The Inertia! They used an excerpt from an old article I wrote for their 2015 Thanksgiving Day wishes. I wrote this piece for them back when they were just getting started, before their site was getting hundreds of thousands of visitors every month– far more (incredibly) than even Surfer or Surfing’s online properties! I’ve always been so impressed with what Zach Weisberg, Alex Haro and their Team have accomplished. And they’re great humans, to boot. I’ve really enjoyed writing for them, and watching their business grow. I just love seeing people step out to pursue their dreams with passion, courage and determination- making it happen! That’s exactly what these guys did. I’ve been working on my own side project lately, but look forward to getting back to publishing on The Inertia again, very soon! Thanks for the shout, fellas!
A few GoPro shots from the recent Hurricane Joaquin swell. These were all taken in the Ponte Vedra Beach area and inside Guana River State Park on October 3rd and 4th, 2015. Good times after an unusually long, flat summer due the global El Nino weather pattern that brought waves to most of the rest of the world, but which inhibited tropical storm development this year in the Eastern Atlantic. It seems all of that stored up energy was released in a single storm which provided some pretty epic Florida conditions.
Can you imagine what this might have been like? This guy didn’t have to. Pretty magical moment.
Wow, a natural wavepool… Great edit, here. Incredible drone footage of Indo set to a little Led Zeppelin. Rodney Osgaard nailed it.
Another good one here from Portugal- “The Flying Machine” by Maquina Voadora on Vimeo.
Wow, love this one from Tyler Haft. This is Dane Zaun surfing in LA. It looks so fun, if a little chilly! Beautiful waves, beautiful surfing, gorgeous cinematography and great music selection, here. Check out the opening sequence. What a beautifully planned and executed shot… Really nice! The music is “Ambient Guitar” by Alex Weinstein and “Song of a Sinner” by Top Drawer. Hat tip to SurfSleepTravel.com for the call on this one.
Just a couple of days after Mick Fanning was attacked by a Great White, here’s Kelly Slater blasting great white blasts of spray on those same JBay lines. Well, not exactly the same. A good 4-5′ larger and perfect. The music is “Three Seed” by Silversun Pickup and Guy Mac put the edit together.
Unbelievable… Technology never ceases to amaze me. And this technology is a decade old. From WIRED:
“AFTER A MONTH of teasers and speculation, Lexus has finally shown off its real, live, working hoverboard. It may not beBack to the Future, but it’s still a mighty satisfying ride.
As it turns out, the future is hard; professional skateboarder Ross McGouran has plenty of spills on the way to mastering even basic moves. That’s perhaps not surprising, given that riding the Lexus hoverboard is basically like straddling a maglev train. As we explained in June, the Lexus hoverboard relies on superconductors and magnets, which work against gravity to lift board and rider above the ground. That cool-looking steam coming off of the sides isn’t decorative; it’s liquid nitrogen, cooling the superconductors to -321 degrees Fahrenheit, the temperature at which they become superconducting.
The steam’s not the only thing that may not be quite what it appears. The biggest disappointment for hoverboard enthusiasts is that course on which McGouran hover-shreds is actually has metal underneath it; on the surfaces that comprise the vast majority of our infrastructure, the hoverboard would simply be a heavy, immobile board. In fact, aside from its healthy dose of style, the Lexus hoverboard isn’t much different from a dozen lab demonstrations that have taken place over the last few decades.
A highly constrained, not quite original hoverboard is still a hoverboard, though. And this one even comes with a bonus; Lexus put together a mini-doc about the process that gives a refreshingly clear-eyed look at the physics behind the fun.”
Let’s hope jetpacks are next.”
I love this video. It has had about 50,000,000 views since coming out a year or two ago, but deserves another 300,000,000 in my opinion. As the father of two strong young girls who have been brought up to think for themselves, and to understand that their strength, worth and value does not come from anyone else around them, but by God alone, I appreciate this beautiful social experiment and all the things it says about girls, our culture, the innocence of youth and the power of positive self-image.
As a marketer, I believe that developing a compelling campaign for a personal hygiene product like Always might be considered a challenge by most. But that’s exactly what the creative team succeeded in doing here in a way that is memorable, supports the brand’s values and connects emotionally. In fact, I’d say that that this campaign transcends great creative. It is a truly profound, revealing and inspiring work of art.
Are you kidding me??!!! Now I have officially seen everything. This has gotta be the most ridiculous stunt ever! Ha! It’s great!